At Business Support Chester (BSC Socials), we are dedicated to helping businesses maximise the full power of social media to boost their online presence. With a talented team of eight expert content creators, we craft and execute bespoke strategies that are designed to relate with your target audience and deliver measurable results i.e., leads, bookings, clients and sales. Whether you’re looking to grow your brand awareness, drive engagement, or increase sales, we literally have you covered!
Our services include creating diverse and engaging content tailored to each platform. From static posts, captivating carousels, and dynamic reels to stories, TikToks, and live videos, we ensure your business connects with your audience in the best way possible. We also tailor content to suit the unique objectives of each social media platform, including Facebook, Instagram, TikTok, LinkedIn and more, ensuring maximum reach and engagement. Packing our creations with key content words and Alt text.
Collaboration is key to our success. Acting as an extension of your team, we work closely with you to bring your vision and goals to life. Using our powerful social media scheduling platform, you’ll have full visibility into our plans—approve, review, or provide feedback on your content in real-time. This seamless process ensures that every post aligns with your brand and strategy.
From creating high-quality, engaging content to managing your campaigns and building a loyal audience, we make social media simple and effective for your business.
Let us take care of your social media while you focus on running your business.
Snapshot of Services…
Content Creation – Reels, carousels, posts, stories, and TikToks designed for each platform.
Platform-Specific Strategies – Tailored plans for Facebook, Instagram, TikTok, LinkedIn and more.
Audience Engagement – Building genuine connections with your customers.
Campaign Execution – From strategy to delivery, we handle it all.
Scheduling Platform – Real-time collaboration and transparency for clients.
Partner with us and watch your brand thrive on social media.
SOCIAL MEDIA management
We specialise in the expert management of a wide range of social media platforms, including Facebook, Instagram, Twitter/X, TikTok, LinkedIn, and more. Each platform requires a unique approach, and our team is highly skilled at tailoring strategies to suit the specific dynamics and audiences of each channel. Whether it’s creating engaging posts for Instagram, professional updates for LinkedIn, bite-sized content for TikTok, or thought-provoking threads for Twitter/X, we ensure your brand message is consistent and impactful across all platforms.
To streamline our workflow and enhance collaboration with clients, we use Metricool, one of the most efficient and user-friendly social media scheduling platforms available. Metricool allows us to plan, schedule, and monitor content with precision, ensuring every post goes out at the right time for maximum engagement. Its seamless integration with all major platforms not only complements our process but also provides our clients with real-time visibility and control over their content calendar.
From performance tracking to scheduling reels, posts, carousels, and stories, Metricool helps us maintain a smooth and transparent process. Our clients benefit from the ability to review, approve, or provide feedback on scheduled content, making collaboration effortless and ensuring that every piece of content aligns perfectly with their brand vision.
By combining expert platform management with the power of Metricool, we deliver a streamlined, results-driven social media strategy that works seamlessly for both our team and our clients.
We ensure your social media profiles are fully optimised to effectively engage your audience and maximise visibility across platforms. This begins with a thorough review of your profiles to ensure every element aligns with your brand identity and goals. From crafting compelling bios and selecting high-quality profile and cover images to incorporating strategic keywords and links, we make sure your profiles represent your business professionally and attractively.
Optimisation also includes setting up features like call-to-action buttons, highlights, and pinned posts to drive engagement and guide your audience toward desired actions, such as visiting your website, signing up for services, or making a purchase. Additionally, we ensure your profiles are optimised for searchability, helping your business appear in relevant searches and increasing your reach.
By presenting a polished, engaging, and strategically optimised presence, we help your profiles stand out, capture attention, and convert visitors into loyal followers or customers. At BSC, we don’t just set up profiles, we turn them into powerful tools for growth and connection.
Social media strategy
At BSC Socials, we have expert knowledge in crafting tailored social media strategies that align perfectly with your brand’s goals, target audience, and unique voice. A successful social media presence is more than just posting content—it’s about understanding the what, why, and where to ensure every campaign, story, or post delivers meaningful results.
We begin by identifying the type of content that resonates most with your audience and aligns with your brand’s objectives. Whether it’s reels, carousels, posts, stories, or TikToks, every piece of content we create is designed with purpose. It could be to educate, entertain, inspire, or convert, each one is created to reflect your brand’s personality while speaking directly to your audience’s needs and interests.
Our strategies are always tied to a specific goal. Whether you’re looking to increase brand awareness, build trust, drive website traffic, or generate leads, we ensure your social media efforts are focused and results-driven. By analysing your unique business objectives, we create strategies that deliver measurable outcomes, turning your social media investment into tangible business growth.
Not all platforms are created equal, and not all audiences behave the same way across different channels. That’s why we carefully choose the platforms that work best for your goals and where your target audience is most active. For example, Instagram is ideal for visually engaging content like reels, carousels, and stories, while Facebook is perfect for building communities and sharing longer updates. LinkedIn helps showcase your professional expertise, while TikTok caters to younger audiences with creative, fast-paced content, and Twitter/X is great for real-time updates and thought leadership. By understanding the nuances of each platform, we make sure your message reaches the right audience, in the right way, at the right time.
Our process starts with in-depth research to understand your brand identity, goals, and audience demographics. From there, we develop a comprehensive strategy that outlines the types of content, posting frequency, and platform-specific approaches. Once the strategy is set, our team produces high-quality, visually appealing, and engaging content that aligns with your brand’s voice. Using Metricool, we schedule content at optimal times to maximize engagement and consistency, all while giving you real-time visibility and control over your social media calendar. Finally, we continuously monitor performance metrics to refine strategies, ensuring that we’re not just meeting expectations but exceeding them.
This tailored approach ensures that every effort on social media works toward achieving your business objectives. By focusing on your brand’s unique voice and aligning with your audience’s preferences, we cut through the noise and create content that truly connects. This doesn’t just result in higher engagement, t builds trust, loyalty, and long-term growth for your brand.
At BSC Socials, we don’t just create strategies; we create impact. Let us help you build a social media presence that stands out in the crowded digital space and drives real, measurable success for your business.
At BSC Socials, we conduct in-depth competitor analysis to identify opportunities for your brand to stand out in the crowded social media landscape. By examining your competitors’ strategies, such as their content types, platforms, engagement tactics, and messaging, we uncover what works, where they fall short, and what gaps exist in the market.
This process allows us to pinpoint untapped opportunities, such as leveraging dynamic content like reels, carousels, or TikToks, improving engagement strategies, or addressing audience needs that competitors have overlooked. We also monitor industry trends to ensure your brand stays ahead of the curve and relevant to your audience.
By learning from your competitors’ successes and weaknesses, we craft a unique, results-driven strategy that positions your brand as a leader and helps you capture your audience’s attention. At BSC Socials, we don’t just help you compete, we help you lead.
Hashtag strategy
We craft tailored hashtag strategies to amplify your content’s reach and ensure it connects with the right audience. Hashtags are a powerful tool for discovery, helping your posts appear in searches, trending topics, and explore pages. Our process begins with in-depth research into your industry, competitors, and target audience to identify the most effective hashtags. We create a custom plan that includes a mix of popular, niche, and branded hashtags tailored to your content, whether it’s reels, carousels, stories, or promotional campaigns.
We also adapt the strategy to align with seasonal trends, events, or specific campaigns, keeping your content relevant and visible. Using performance insights, we continuously review and refine the hashtag plan, focusing on those that drive the most engagement and deliver measurable results. By strategically leveraging hashtags, we help amplify your content, expand your reach, and attract the audience that matters most to your brand. At BSC Socials, hashtags aren’t just an add-on, they’re a key part of your social media success.
We take a strategic and data-driven approach to hashtag planning, ensuring your content is not only engaging but also easily discoverable by your target audience across all social media platforms. Through in-depth research, we identify the most relevant, trending, and niche hashtags that align with your industry, audience behavior, and brand goals. This tailored strategy helps expand your reach, improve visibility, and connect your brand with the right audience, driving meaningful engagement and measurable results. With the right hashtags, we ensure your content works harder to deliver greater impact.
Content creation & curation
At BSC Socials, we take pride in our team of content creators with expertise across various industries, ensuring the right creator is assigned to your account. This ensures your content is tailored to your brand’s unique voice and resonates deeply with your target audience.
We excel in organic and professional photography and videography, producing authentic, high-quality visuals such as lifestyle photography, product shots, and engaging videos. Our expertise extends to creating dynamic content like reels, carousels, and stories, ensuring your brand captures attention and stands out in today’s competitive social media market.
In addition to visuals, we design and deliver a variety of content formats, including graphics, written posts, and short-form videos, all carefully created to align with your business goals and platform-specific strategies. Whether it’s TikTok, Instagram, Facebook, or LinkedIn, we tailor content to maximise engagement and impact on each platform.
By combining industry expertise with creative storytelling, we deliver visually stunning, genuine content that differentiates your brand, builds genuine connections, and drives real results. At BSC Socials, we don’t just create content, we bring your brand to life across every platform.
We use a data-driven approach to strategic scheduling, ensuring your posts are published at the optimal times to maximise reach, engagement, and impact. By tracking when your audience is most active, analysing account insights, and monitoring activity, we create a schedule tailored to your followers’ behaviour, ensuring your content is seen when it matters most.
We also focus on variety in weekly content, mixing different types of posts to keep your feed dynamic and engaging. This includes a balance of reels, carousels, stories, static posts, and even short-form videos, all designed to appeal to your audience while maintaining consistency across platforms. By reviewing performance metrics, we identify which types of content perform best and refine the strategy to ensure we’re delivering what resonates most with your audience.
Our approach ensures your content is strategically timed and thoughtfully planned, keeping your audience engaged with a consistent flow of fresh, varied, and impactful posts. It’s all about delivering the right mix of content at the right time to drive real results for your brand.
Community engagement & Management
We understand that social media is not just about posting content, it’s about building genuine relationships with your audience. That’s why we focus on actively engaging with your followers to create a loyal and interactive community around your brand.
This involves responding promptly and thoughtfully to comments on your posts, ensuring followers feel heard and valued. We also monitor and reply to direct messages, answering questions, addressing concerns, and fostering genuine conversations that build trust and connection. Beyond direct interactions, we leverage community posts and discussions to spark engagement, encouraging followers to share their thoughts, opinions, and experiences with your brand.
By maintaining this consistent interaction, we help humanize your brand, increase audience retention, and build a sense of community that drives loyalty and long-term engagement. At BSC Socials, we go beyond managing your social media presence, we cultivate a space where your audience feels connected, valued, and inspired to stay engaged with your brand.
Monitoring and managing your brand reputation by addressing feedback,
enquiries, and reviews.
Social media advertising
We create and manage targeted advertising campaigns designed to boost your brand’s visibility, reach the right audience, and drive results, including increased lead generation and sales. Social media advertising is one of the most powerful tools for businesses to grow, but success requires a strategic approach. That’s where we come in.
Our process begins with a understanding of your business goals, target audience, and industry market. Using this insight, we design highly targeted ad campaigns that speak directly to your audience’s interests and behaviors. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, we create tailored ads that deliver measurable results.
We optimise them for maximum impact. By carefully selecting platforms (such as Facebook, Instagram, TikTok, or LinkedIn), audience demographics, and ad formats, we ensure every campaign is strategically aligned with your objectives. From carousel ads and video promotions to lead generation forms and retargeting campaigns, we use a variety of tools to engage your audience effectively.
Throughout the campaign, we monitor performance metrics like click-through rates, conversions, and ROI, analysing the data to refine and improve results. This allows us to allocate your budget wisely, ensuring you get the best return on investment. By continuously testing and optimising ads, we ensure your campaigns remain cost-effective and impactful.
The result? Increased brand visibility, higher-quality leads, and tangible business growth. At BSC Socials, we don’t just create ads, we deliver campaigns that drive real ROI, helping your business achieve its goals and stand out from the crowd!
We place a strong emphasis on return on investment (ROI), ensuring that every penny of your ad spend translates into measurable and genuine results for your business. Our approach starts with a clear understanding of your goals, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales. From there, we design ad campaigns that are not only creative and engaging but also highly targeted to reach the right audience at the right time.
We continuously monitor the performance of your campaigns, analysing key metrics such as click-through rates (CTR), cost-per-click (CPC), conversions, and overall ROI. By leveraging this data, we refine and optimize your ads in real time to ensure your budget is allocated efficiently and effectively. Through techniques like audience segmentation, A/B testing, and retargeting, we focus on driving high-quality leads and maximizing your return.
Our goal is simple: to make sure your ad spend delivers tangible outcomes that align with your business objectives. Whether it’s growing your customer base, increasing sales, or strengthening brand loyalty, we ensure your advertising investment works hard to achieve measurable success.
Analytics and Reporting
At BSC, we leverage advanced analytics tools, including Metricool, to track and measure the performance of your social media activities with precision and clarity. Metricool provides us with comprehensive insights into key metrics such as engagement rates, follower growth, reach, impressions, clicks, and conversions across all your social platforms.
By utilizing these tools, we can analyze the effectiveness of your content, campaigns, and overall strategy in real time. This allows us to identify what’s working, what needs adjustment, and how to optimize future efforts for maximum impact. Whether it’s tracking the success of a specific post or measuring the ROI of a paid ad campaign, Metricool gives us the data we need to make informed, strategic decisions.
Our data-driven approach ensures that every aspect of your social media activity is aligned with your business goals, helping you achieve greater visibility, stronger engagement, and measurable results. At BSC, we don’t just track performance, we use analytics to continually refine and improve your social media strategy, ensuring it delivers real value for your brand.
Influencer marketing
Managing influencer campaigns from concept to execution, ensuring alignment with your brand values.
Crisis management
Developing strategies to effectively navigate and communicate during sensitive situations.
At BSC, we understand the ever-evolving nature of social media and its critical role in today’s business market. Our dedicated team is committed to ensuring your social media presence is not only active but also strategic, engaging, and results-driven. We’re here to help you turn your social media channels into powerful tools that drive growth, build connections, and deliver real value for your business.