The brief
To effectively showcase the distinctive tapas dishes, crafted with fresh, locally sourced ingredients, the owners wanted to focus on their USP’s, being a family run restaurant. They wanted regular scheduling of diverse content, blending both images and videos, to highlight the best aspects of their restaurant. This strategy aimed to captivate and engage viewers, ultimately driving more table reservations.
our solution
We developed a targeted social media strategy that highlighted the unique aspects of the family-run restaurant and its focus on fresh, locally sourced tapas dishes. Our approach included a well-planned content calendar featuring a mix of high-quality images and engaging videos, showcasing the vibrant atmosphere of the restaurant and the culinary craftsmanship behind each dish. We emphasised their unique selling points by sharing stories about the family’s passion for food, their commitment to local produce, and the homely ambiance of the restaurant. This approach was designed to not only showcase the restaurant’s unique offerings but also to foster a sense of community and connection with the audience, ultimately driving increased table bookings.
