How We’re Growing Businesses (Including Ours!) with Social Media
At Business Support Chester (BSC Socials), we know how confusing and overwhelming social media can feel. But here’s the good news: you don’t need to be a social media expert to grow your business online, that’s where we come in.
We’ve been helping local businesses in Chester (and beyond) get real results using organic social media, that means without spending money on ads! We focus on building genuine connections with your audience and creating content that gets people talking about your business.
Here’s exactly how we’re doing it, in simple terms:
1. We Create Content That Works for YOU
Social media is about more than just posting pretty pictures. It’s about telling your story and helping people understand who you are and what you do.
We help businesses by creating simple, engaging content that speaks their language and connects with their audience. This includes:
- Sharing your business journey (why you do what you do).
- Posting helpful tips and advice related to your industry.
- Using eye-catching photos and videos to grab attention.
For example, if you’re a café owner, we might share behind-the-scenes photos of your team baking fresh treats or a quick tip on making the perfect cup of coffee.
2. We Help You Build Relationships
Social media isn’t a one-way street. It’s about talking to people, not just talking at them.
We focus on helping businesses connect with their followers by:
- Replying to comments and messages so customers feel heard.
- Using hashtags to make sure the right people (your potential customers) see your posts.
- Collaborating with other local businesses to get your name out there.
When you build relationships with your audience, they’re more likely to trust you, and trust leads to sales!
3. We Use Short Videos to Get Big Results
People love quick, entertaining videos, that’s why social media platforms like Instagram and TikTok are so popular. We help businesses create short, simple videos (called reels) that grab people’s attention.
Here’s what we might do:
- Show a quick demo of your product or service.
- Share a fun behind-the-scenes video of your business in action.
- Post a short tip or answer a common customer question.
These videos don’t need to be fancy, they just need to be real, and they work! One of our reels recently helped a local business get over 8,000 views without spending a penny.
4. Consistency Is Key
The secret to success on social media? Showing up regularly.
We take the stress out of posting by creating a schedule that works for you. That means:
- Posting regularly so your audience doesn’t forget about you.
- Mixing up the content so it’s not all about selling (we balance posts about your products/services with fun, helpful, and engaging content).
- Sharing stories and updates to keep your followers interested.
5. We Track What’s Working and Adjust
We don’t just post and hope for the best. We use tools to track what’s working and make changes if something isn’t.
For example, we look at:
- Which posts are getting the most likes, comments, and shares.
- How many new followers you’re getting.
- How many people are visiting your website from social media.
This way, we know exactly what’s helping your business grow and can do more of it.
Why Organic Social Media Matters
You don’t need to spend loads of money on ads to see results. By focusing on authentic, organic growth, we help you:
- Build trust with your audience.
- Attract loyal customers who want to support your business.
- Create a strong online presence that keeps working for you, day after day.
Let Us Take Social Media Off Your Plate
If social media feels like a chore or you’re not sure where to start, we’re here to help. Whether you’re starting from scratch or just need extra support, we’ll create a strategy that works for you (and gets results).
Contact us today at info@businesssupportchester.com or call 01244 722 542 to chat about how we can help your business grow online.
📲 Follow us on Instagram @bsc_socials
Social media doesn’t have to be complicated, we’ll make it simple, clear, and effective for your business!
The BSC team xx
